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A young woman is on stage at an event, playing the violin. This relates to event sponsorship.
A young female brand ambassador is in a liquor store, standing behing a podium used to sample liquors.
A young man is sitting on a bicycle cart, which is on a boardwalk. The cart has a ant plastic ice cream cone on it. He is a brand ambassador, providing product sampling to the public.

We craft remarkable experiences that redefine how brands connect with their audiences.

A female brand ambassador and a female shopper are standing in front of a 'spin the wheel' game. The goal is to educate the public on the risks of gambling and underscores the fact that gambling is a random game of chance.
Santa (a brand ambassador) is sitting in a mall, flanked by 4 female 'Santa's helpers'.
Three people are outdoors, standing together, holding a sign that says 'LOTTO MAX'
The Peggy's Cove Lighthouse in Nova Scotia, standing on rocks by the ocean.
Hopewell Rocks, New Brunswick.
Halifax Landscape
Gros Morne Park in Newfoundland
A black and white striped lighthouse in Prince Edward Island.

Atlantic Canada's Experiential Marketing Specialists

As Atlantic Canada's Pioneers in XM,  we are at the forefront of creating unforgettable brand engagements.  We are committed to providing turnkey brand experiences that leave a positive impact through every encounter.  

We have decades of experience developing events, partnerships, and resources throughout Atlantic Canada. So whether you're in New Brunswick, Newfoundland, Nova Scotia, or Prince Edward Island, we've got you covered.

Join us on a journey where exceptional experiences are at the heart of everything we do.

event marketing

event marketing

event marketing

A brand ambassador offers a hot chocolate at an outdoor event. A crowd is cheering at a concert. A street team is dancing an outdoor event.

Event Marketing

We excel in the art of event marketing, offering comprehensive turnkey solutions for a diverse range of event types.

From meticulously planned mobile tours and impactful sponsorship activations to strategic product sampling and seamless product launches, we bring professionalism and precision to every aspect of our work. Our expertise extends to corporate events, pop-up shops, trade show marketing, and more. We handle it all, from schedule management to sponsorship negotiations, logistics, and staffing. 

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A young man is dressed in a dairy cow costume at an outdoor experiential marketing event. A young female brand ambassador is smiling and holding out a product sample.


We provide exceptional staffing solutions for a wide range of events. 

Our team of trained ambassadors spans across Atlantic Canada and consists of a diverse mix of talent, including actors, students, and retired professionals. Whether you need enthusiastic Brand Ambassadors to represent your brand, dynamic Street Teams to engage with the public, event staffing, or reliable staff for Field Market Research, we've got you covered. 

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typical consumer portrait
A double exposed image of a woman's face and a bright red soda can.

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We ensure your brand remains a constant presence in the minds of your target audience.

Our Clients

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Maverick XM Client Logos

"I recommend Maverick XM as a partner for experiential engagements in Atlantic Canada. Maverick XM has been a partner of Dairy Farmers of Canada for the past three years, where they have consistently delivered outstanding turnkey event experiences for events across Nova Scotia, New Brunswick, and Prince Edward Island. Their commitment extends beyond logistics; they provide top-notch ambassadors, including bilingual staff, excel in communication, and are leaders in creating brand experiences. Maverick XM's deep understanding of the local events space has proven to be a valuable asset to Dairy Farmers, contributing to the success of our initiatives. Notably, Maverick excels not only in execution but also in crafting social content during in-field programs. Their creativity and professionalism make them an invaluable asset for any marketing initiative."

Darryn R
Regional Marketing Manager
Dairy Farmers of Canada

dairy farmers of canada logo

"Maverick has been an integral part of our sales execution and community event strategy and success for the past 5+ years. Our collaboration has spanned various facets of sales, including outbound sales campaigns, lead generation initiatives, home show support, and community events support.  ​Their unwavering commitment to excellence has significantly contributed to the success of these endeavors. Their ability to consistently deliver on the tasks assigned to them sets them apart. Their team's professionalism is commendable, providing a level of service that aligns seamlessly with our expectations. In summary, our business partner has proven to be a reliable and effective collaborator, consistently meeting our needs with a high degree of professionalism. I endorse them for any sales support services or brand ambassador roles,  confident that their commitment and capability will be an asset to any organization."

Anthony M 

Product Manager 

Nova Scotia Power

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Do you have a product launch, sponsorship activation or brand awareness project that could benefit from Experiential Marketing? 

Book a discovery call with Maverick XM today.

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