We're Maverick. We make brands shine across Atlantic Canada.

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An experiential marketing agency rooted in Windsor, Nova Scotia, creating activations, sampling programs, lead generation campaigns, and brand experiences across Atlantic Canada and beyond.

Work with us
Careers

Who we are

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Maverick XM is an experiential marketing agency based in Windsor, Nova Scotia. For 30 years, we’ve been creating brand experiences across all four Atlantic provinces for national brands, regional retailers, and Crown corporations looking to connect with Atlantic Canadian audiences.

What we do, end-to-end: event marketing, in-person lead generation, product sampling, and branded merchandise.

What we don't do: bill by the hour, subcontract the actual work, or pitch a strategy deck when you asked for a quote.

We work with brands that care about showing up well in Atlantic Canada and are ready to invest in doing it right. 

What we believe

Four convictions that show up in every program we run.

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Show up local

National agencies parachute in for the event and fly out after load-out. We don't. We hire local, source local, and produce local - because the difference shows in the work and in the bill.

Hire for kindness

The face of your brand at a sampling table is more important than the design of the booth. We hire ambassadors who are warm first, professional second. Both, not either.

Plan for what could go wrong

Festivals get rained out. Tour vehicles break down. Permits expire. Thirty years in, we've seen most of it. Good production means having the backup before you need it.

Tell the truth on cost

Budgets get padded when nobody asks the hard questions. We ask them from the first call, so you’ll know what something should and shouldn’t cost before the SOW arrives.

Leadership

Maverick is led by a hands-on leadership team that stays close to the work, the client, and the details that make each program successful. Behind them is a trusted network of experienced account leaders, regional teams, brand ambassadors, and partners who allow us to scale seamlessly across markets and programs.

  • A woman with shoulder-length blonde hair, glasses, and a black leather jacket smiling against a vibrant yellow background with a pink and black abstract design.

    Alana Nafthal

    Partner

  • A smiling middle-aged man with gray hair, wearing a dark blazer and black shirt, standing in front of a yellow background with a cartoon explosion graphic and pink, blue, and red elements.

    Brad A Sweet

    Partner

  • A smiling woman with long red hair pointing at her left hand which displays a ring on her finger. She is wearing a black top and a pearl bracelet, set against a yellow background with blue, black, and pink graphic elements.

    Taylor Dominix

    Agency Manager

  • A smiling man with short brown hair and a beard, wearing a light gray zip-up jacket over a white shirt, poses against a bright yellow background with a pink and black cartoon style cat illustration behind him.

    Gavin Keating

    Account Director

  • A man with dark curly hair and a beard, smiling, wearing a black jacket against a yellow background with partial pink and blue text.

    Michael Allen

    Account Director

  • A young woman with long brown hair, smiling, wearing a white shirt, standing in front of a yellow background with a colorful cartoon dragon illustration.

    Emma Harvey

    Account Manager

Most of what Maverick does happens at events, in stores, on the street, and in the field - which means we're always looking for great people to put in front of the brands we work with.

If you're outgoing, dependable, and the kind of person who's genuinely good with strangers, we want to hear from you. Ambassador work is part-time, project-based, and built around real life - students, retirees, actors, off-season athletes, anyone with a few flexible hours and the right energy.

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Work with us

  • Real flexibility. You pick the shifts that fit your week. Most ambassadors work one to four days a month, around their actual lives.

  • Brand work, not retail work. Festivals, launches, demos, community events. Different days, different brands, different rooms.

  • Trained and supported. Every ambassador is briefed before the shift. You'll know the brand, the product, and what's expected - you'll never be walked into a job cold.

Join the roster