Barbie (Mattel)

Maverick XM partnered with Mattel to enhance the Barbie event at Toys R Us, marking the launch of the Barbie movie. The highlight of the event was a captivating 360-degree camera experience. Set against a vividly colored backdrop reminiscent of the Barbie mansion, shoppers were transported into the Barbie world. The innovative camera captured their moments, crafting them into dynamic 15-second videos complete with audio and Barbie overlays. This immersive addition injected a fresh burst of excitement into the event, offering shoppers a memorable and interactive way to engage with the Barbie brand. It proved to be the perfect complement to the festivities, elevating the overall experience and generating buzz among attendees.