In-person lead generation across Atlantic Canada

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Trained reps in market - at doors, home shows, community events, and retail floors - having real conversations and turning them into qualified leads for your sales team.

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Trusted by national and regional brands

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How we generate leads

Lead generation is what we run when a brand needs more than a click - when a real conversation is what closes the deal. We train the reps, deploy them where your buyers already are, and feed your sales team qualified leads ready to follow up.

IN-PERSON LEAD GENERATION

Trained reps at doors, home shows, community events, and retail locations, having real conversations and turning them into qualified leads for your sales team.

Outbound canvassing.

Door-to-door and neighbourhood campaigns led by trained reps who introduce your brand, speak directly with potential customers, and generate qualified leads.

HOME SHOWS & TRADE SHOWS

Booth staffing and lead capture at home shows, business expos, and industry events, with follow-up coordination to help your sales team make the most of every opportunity.

Retail field sales

In-store reps who support product launches, partnership campaigns, and retail activations by engaging customers and turning conversations into sales opportunities.

HOW WE GENERATE LEADS

Lead generation is what we run when a brand needs more than a click. When a real conversation is what closes the deal, we train the reps, deploy them where your buyers already are, and provide your sales team with qualified leads ready for follow-up.

Community events

Brand ambassador at farmers markets, festivals, sporting events, and community gatherings, helping you connect directly with the people you want to reach.

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Words from our clients

“Maverick has delivered turnkey event experiences for us across Nova Scotia, New Brunswick, and PEI for three years running. Their bilingual ambassadors, local market knowledge, and in-field social content have made them a real asset to our Atlantic programs.”
— Darryn R. — Regional Marketing Manager, Dairy Farmers of Canada
“Maverick has been integral to our sales execution and community event strategy for more than five years — outbound campaigns, lead gen, home shows, and community activations. They consistently deliver with professionalism and commitment.”
— Anthony M. — Product Manager, Nova Scotia Power

Common questions about Lead Generation

  • In-person lead generation is field-based sales activity designed to capture qualified leads through direct conversation — door-to-door canvassing, trade and home show staffing, community event presence, retail floor sales, and outbound representation. The shared goal: real conversations that convert at higher rates than digital channels alone.

  • Digital lead generation drives volume through forms, ads, and funnels. In-person lead generation drives quality through conversation. The two work well together — digital fills the top of the funnel, field activity converts the bottom. Most of our lead gen programs complement, rather than replace, our clients' digital marketing.

  • It depends on the channel and the volume. Single-event home show staffing programs typically start around $5,000–$10,000. Ongoing outbound campaigns are priced by rep, market, and duration — most programs run between $15,000 and $60,000 per quarter. We model the cost-per-qualified-lead before any program launches so you know what to expect.

  • Every program ties to a defined cost-per-qualified-lead target, agreed in the discovery phase. We track conversations had, leads captured, leads qualified, and — where the client's CRM allows — downstream conversions and revenue. You see the numbers in weekly reporting, not just at the end.

  • Yes. We deliver leads in any structured format your sales team needs — Salesforce, HubSpot, Microsoft Dynamics, custom CRMs, or formatted CSV. Setup happens during planning so leads flow into your pipeline from day one.

  • Event-based programs (home shows, single-day activations) can launch in two to three weeks. Ongoing outbound campaigns typically need four to six weeks to scope, hire, train, and deploy reps. Bring us in early — the planning phase is where lead quality is won or lost.