Atlantic LotteryA trailer, a red button and a whole lot of confetti
Experiential / Custom Build
NS · NB · PE
2023 & 2024
Custom-branded Cube trailer that unfolds into an immersive experience
Red-button confetti drop with a 10-second grab and an auto-emailed branded video
Sub-30-minute setup from a single trailer
Sister 360-photobooth variant for indoor and non-trailer-friendly venues
The brief
Atlantic Lottery sponsors most of Atlantic Canada’s marquee festivals. For Community Proud, AL asked Maverick to be the brand on the ground; engaging crowds in a way that felt fun first and brand second and converting that energy into email opt-ins and entries to win venue ticket upgrades.
The Build
Maverick found a partner and secured ‘The Cube’, sourced and oversaw the build, and operated it end-to-end across NS, NB, and PE for two summers - at the ECMAs, Cavendish Beach Music Festival, Box Car, Area 506, and Harvest Music Fest and others. Inside the walk-in trailer, guests hit a red button, 10 seconds of confetti rains down, and a branded photo of the moment lands in their inbox. A 360-photobooth sister build covered indoor and Newfoundland stops (BeerFest, HalCon, Iceberg Alley).