Dairy Farmers of CanadaEvery Major Event. One Story. 30,000+ Views Per Recap
Content Creation / Recap Video
NS · NB
2025 - Ongoing
30-second highlight reels — music-driven cuts, often voiceover, dedicated videographer per event
BA team captures live story content in real time at each activation
Recaps delivered to DFC for owned-channel publishing; stories run on Maverick’s page for DFC to repost
15 videos delivered in 2025 — averaging 30,000+ Facebook views per recap, peak 109,000
The brief
The Blue Cow trailer puts Canadian dairy in tens of thousands of hands every year — but every event ends. DFC asked Maverick: when the trailer pulls out, how does the brand stay in the conversation? The brief was to make every major activation work twice — once in person, then again on screen — with the Blue Cow logo front and centre and DFC’s content guidelines followed to the letter.
The Build
Since 2025, Maverick has sent a dedicated videographer to every recap-eligible event while the BA team captures live story content in real time. The deliverable: 30-second highlight reels — music-driven cuts, often voiceover, always on-brand to DFC guidelines. Recaps go to DFC’s team for publishing on owned channels; stories run on Maverick’s page for DFC to repost. 15 videos delivered in 2025 — averaging 30,000+ Facebook views per recap, peak 109,000.
“MaverickXM has helped elevate our event activations by creating engaging, professional experiences that connect with attendees. Their incredible recap videos capture the energy and impact of each event, giving us valuable content that showcases our involvement and extends the reach of our sponsorships long after the event is over.”