Nova Scotia Loyal200 Stores. 7 Banners. 855,000+ Products. One of Atlantic Canada's Largest Retail Merchandising Executions
Merchandising
NS (Province-wide)
2024 - Ongoing
200+ stores across 7+ retail banners
On-shelf identifiers placed every visit: stickers, wobblers, data strips
New-product discovery and program vetting from the field up
855,000+ POS placements installed since program launc
The brief
Buy-local only works if shoppers can spot what’s actually local on the shelf. As an extension of the NSL team, Maverick’s merchandising crew is in the aisles every day; across grocery chains, independent retailers, and pet specialty retail, surfacing Nova Scotia-made products, marking them so they’re unmistakable, and finding new NS vendors to bring into the program.
The Build
The Maverick merchandising team walks 200+ Nova Scotia stores across 7+ retail banners Sobeys, Loblaws, Foodland, Co-op, Walmart, Pet Valu, Global Pet Foods, and independents. Each visit: check in with the store manager, audit on-shelf NSL products, place identifiers (stickers, wobblers, data strips), and scout new NS-made products to vet into the program. Since launch, the team has installed 855,000+ POS placements across the province.