270 WESTBuilding 270 West’s national lead-gen engine, one event at a time
Lead Generation
Atlantic Canada · Ontario
Annual '/ Ongoing
20+ events per month across home shows, expos, fairs, and marquee sponsorships
Activation at major partners: Ottawa Senators, Nova Scotia International Tattoo, regional air shows
5-province coverage across Atlantic Canada and Ontario
Ontario presence built from scratch under Atlantic-based oversight
The brief
270 West needed more than a vendor, they needed an in-field extension of their brand. Across 5 provinces in Atlantic Canada and Ontario, Maverick is 270 West’s face at the events veterans show up to: home shows, agricultural fairs, expos, and marquee sponsorships like the Ottawa Senators and the Nova Scotia International Tattoo. We pick the right events, show up, and bring leads home.
The Build
Maverick scouts and recommends events, builds the activation plan, staffs the team, runs the on-the-ground engagement, and reports the KPI line back. Across Atlantic Canada and Ontario, that’s 20+ events a month, and the muscle has scaled from one province in 2022 to five provinces by 2025. By 2025, Maverick was responsible for roughly 70% of 270 West’s new client acquisitions.