RoyaleTurning Hockey Day in Canada into a Royale Experience
Street Team / Brand Awareness
NB (Moncton)
2026 (February)
8-person street team, single 12-hour day outside the Moncton arena
Custom uniforms + Maverick-built tissue distribution packs
Heroically braved the winter weather all day
~3,000 Royale tissue packs distributed, fully out by end of da
The brief
Hockey Day in Canada turns a single Canadian town into the country’s living room for a day. January 2026 was Moncton’s. Royale, through Hawk Marketing, asked Maverick to put the brand into the moment (outside the arena where the fans gathered) with a fun, memorable experience and tissue in every hand.
The Build
Maverick deployed an 8-person street team outside the Moncton arena for a single 12-hour activation day. The team worked in custom-built tissue distribution packs, sourced branded flags and a tent for the footprint, delivered Royale’s key messaging fan-by-fan, and photographed visitors at the on-site Royale ice sculpture. By end of day, every one of roughly 3,000 tissue packs was in a fan’s hand.
“From planning through execution, Maverick made the activation easy to manage. The team was professional, positive, bilingual, and consistently stepped up with smart solutions on-site, exactly the kind of partner you want during a live event.”