Dairy Farmers of CanadaOne Trailer. 50,000+ Samples. One Unforgettable Dairy Experience Across Two Provinces
Sampling
NS · NB
2023 - Ongoing
DFC-owned, custom-wrapped trailer — fridges, sinks, blenders, grills, espresso machines on board
~15 events per year across NS and NB: Buskers, Canada Day, DND Days, Harvest Jazz Festival, and more
Minimum 4 BAs per event, fully recruited and trained by Maverick
50,000+ samples handed out every year — straight products and recipes
The brief
Dairy Farmers of Canada built the Blue Cow trailer to do one thing: bring every kind of Canadian dairy to the moments families gather. Hot chocolate at a winter festival, smoothies on a summer afternoon, grilled cheese after a Canada Day fireworks show, affogato at a jazz festival. Maverick’s job is to make it happen — every event, every season, with the trailer rolling in fully stocked and the Blue Cow logo on every cup, scoop, and plate that leaves the window.
The Build
Since 2023, Maverick has run the Blue Cow trailer at ~15 events a year across Nova Scotia and New Brunswick — Buskers, Canada Day, DND Days, Harvest Jazz Festival, and more. The trailer’s fridges, sinks, blenders, grills, and espresso machines change the sampling lineup by event: grilled cheese one day, milkshakes the next, affogato after. Four-plus Maverick-trained BAs per stop, plus trailer logistics, event scouting, content capture, and recap reporting. 50,000+ samples handed out every year.
“Maverick has delivered turnkey event experiences for us across Nova Scotia, New Brunswick, and PEI for three years running. Their bilingual ambassadors, local market knowledge, and in-field social content have made them a real asset to our Atlantic programs.”