Nova Scotia LoyalFrom Launch to Province-Wide Growth: Building Nova Scotia Loyal Through Experiential Marketing
Brand Activation
NS (Province-wide)
Annual/Ongoing
Vendor villages with NSL-branded footprint + curated local-vendor partners
Pop-up formats: 360 camera, printed photobooth, charcuterie sampling cart
50+ BAs across 100+ events and 700+ samplings per year
Province-wide brand continuity — same NSL voice, every region
The brief
Nova Scotia Loyal is the province’s buy-local program. As an extension of the NSL team, Maverick brings the program to life across every region of the province; at festivals, home shows, vendor villages, retail samplings, and pop-up moments, year-round and year-over-year.
The Build
Maverick runs NSL in three formats across the province. Vendor villages at major events (ECMA, Saltscapes, Sail GP, Evergreen and others), built and staffed by Maverick with local-vendor partners who have registered for the Nova Scotia Loyal partner portal. Pop-up activations using a variety of engagement tactics including printed photobooth, 360 camera, and charcuterie sampling cart. And ~60 retail samplings each month at NSLC, grocery stores and even pet stores and the NS to PE ferry. Annual scale: 50+ BAs, 100+ events, 700+ samplings. Since launch, Maverick has helped grow NSL to 2,000+ portal partners and a 10K+ social following.